LONDON, Could 28, 2025 /PRNewswire/ — Tesco’s Clubcard Challenges, powered by Eagle Eye’s Personalised Challenges answer, has been named the Greatest World Loyalty Launch or Initiative on the 2025 Worldwide Loyalty Awards.
The award celebrates standout new loyalty initiatives launched up to now 12 months, from around the globe, that mix innovation, creativity, and measurable influence – standards that Clubcard Challenges met and exceeded amid powerful competitors.
Launched in Could 2024, the Clubcard Challenges initiative invited Tesco Clubcard members to finish personalised challenges over a six-week interval to unlock as much as £50 in factors. The problem thresholds, created by Eagle Eye’s AI-driven personalisation engine, have been tailor-made to every participant to maximise engagement. Tesco ran 4 campaigns, with the most recent marketing campaign being focused to 10 million clients throughout the UK.
“This award is testomony to the groups at each Tesco and Eagle Eye,” mentioned Tim Mason, CEO, Eagle Eye. “It’s a transparent demonstration of how good know-how, paired with a daring retailer imaginative and prescient, can rework loyalty from a transactional expertise into one thing really participating – and commercially highly effective. Personalisation is the important thing.”
Clubcard Challenges was met with robust buyer engagement and enthusiasm. Because the judges famous, “Clubcard Challenges stands out by reworking routine purchases right into a enjoyable, participating expertise the place clients earn Clubcard factors by gamified missions and digital progress monitoring. Tesco has achieved exceptional outcomes by leveraging superior AI personalisation and data-driven insights.”
As evidenced by its success powering the Clubcard Challenges initiative, Eagle Eye’s Personalised Challenges answer has proved itself as an efficient next-generation advertising and marketing and engagement software for the grocery sector. Whereas the Worldwide Loyalty Awards assessed solely the proscribed implementation interval of Clubcard Challenges, Eagle Eye stays Tesco’s trusted know-how accomplice, and related initiatives are prone to manifest within the close to future.
“We’re happy with our ongoing relationship with Tesco and of this joint award specifically,” added Mason. “We sit up for constructing on this success within the months forward.”
See the Tesco Clubcard Challenges case examine right here.
Media Contact: Vanessa Horwell at [email protected]
About Eagle Eye
Eagle Eye is a number one SaaS and AI know-how firm that permits retail, journey, and hospitality manufacturers to earn the loyalty of their finish clients by powering their real-time, omnichannel, and customized shopper advertising and marketing actions at scale.
Eagle Eye AIR is a cloud-based platform that gives probably the most versatile and scalable loyalty and promotions functionality on this planet. Greater than 1 billion customized provides are executed by the platform each week, and it at the moment hosts over 500 million loyalty member wallets for companies worldwide. Eagle Eye is a licensed member of the MACH Alliance and is trusted to ship a safe service at a whole lot of hundreds of bodily point-of-sale (POS) places worldwide, enabling the real-time issuance and redemption of promotional coupons, loyalty provides, present playing cards, subscription advantages, and extra.
The Eagle Eye AIR platform is at the moment powering loyalty and buyer engagement options for enterprise companies worldwide, together with Loblaws, Southeastern Grocers, Big Eagle, Ceremony Support, Tesco, Asda, Morrisons, Waitrose, John Lewis & Companions, JD Sports activities, Pret a Manger and the Woolworths Group. In January 2024, Eagle Eye launched EagleAI, a next-generation knowledge science answer for personalization, which is already being utilized by main retailers worldwide, together with Tesco, Pattison Meals Group, Carrefour and Auchan. Go to www.eagleeye.com to be taught extra.
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