VEVEY, Switzerland, Could 22, 2025 /PRNewswire/ — Nescafé publicizes at present a world partnership with famend digital magician and filmmaker, Zach King, who will function the model’s first-ever international influencer. This thrilling collaboration marks a big step in Nescafé’s brand-building technique to achieve a broader and youthful viewers, bringing espresso into the realm of digital storytelling.
TV Industrial
https://youtu.be/4HBAuI1mvx4
Zach King, the digital wizard
Zach King, from California, USA, has a powerful following of over 185 million followers and holds the Guinness World Report for probably the most seen video on TikTok with 2.2 billion views. He ranked quantity 4 within the high 10 most watched TikTok movies in 2024. His distinctive capability to entertain and have interaction resonates completely with Nescafé’s imaginative and prescient, significantly amongst youthful customers aged 18 to 24, via genuine storytelling and modern content material, making him a perfect selection for this collaboration. “I’ve at all times beloved turning on a regular basis issues into one thing sudden,” stated Zach King. “This mission with Nescafé has been all about having enjoyable, getting artistic, and displaying how even your afternoon espresso can have a twist of magic.”
Billboard Hack
https://youtube.com/shorts/HsST4ekzBrk
Hacking Nescafé with Zach King
On the coronary heart of this partnership is the brand new Nescafé Espresso Focus, the model’s newest chilly espresso vary designed for residence consumption. This product empowers customers to craft and personalize their espresso experiences, aligning with the rising espresso hacking motion. The synergy between Nescafé’s experience and Zach King’s artistic digital storytelling guarantees to create a charming narrative for espresso lovers all over the place.
“Zach King’s fan base is younger and various, mirroring the spirit of our newly launched Nescafé Espresso Focus chilly espresso,” stated David Rennie, Govt Vice-President and Head of Strategic Enterprise Models and Advertising and marketing and Gross sales at Nestlé. “We’re excited to carry Zach into the Nescafé universe, offering a incredible platform for our chilly espresso hacks. Collectively, we’ll create magical moments that resonate with our customers.”
The partnership features a sequence of artistic digital property, together with TV promoting, unique social media movies, and behind-the-scenes content material. The partnership will launch first within the US and the UK and can develop globally all through this yr.
Word: the hyperlinks to the YouTube movies will solely turn out to be public on the day and time of the announcement
Photograph – https://mma.prnewswire.com/media/2693224/Nescafe_Zach_King.jpg
Emblem – https://mma.prnewswire.com/media/2548705/5331562/Nestle_Logo.jpg
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