GURUGRAM, India, Could 19, 2025 /PRNewswire/ — One MobiKwik Methods Ltd., India’s largest digital pockets, has unveiled a multi-media marketing campaign for its modern ‘Pocket UPI’ product. The marketing campaign positions Pocket UPI as a wiser various to conventional UPI funds by eliminating the necessity for direct checking account linking & different superior product advantages.
Actor Jaideep Ahlawat headlines the marketing campaign, reprising his fashionable cop avatar to convey authenticity and edge to the display screen. In a sequence of participating digital movies, Ahlawat navigates on a regular basis monetary eventualities with humor & candidness, demonstrating why Pocket UPI represents a wiser strategy to UPI.
Digital Fee Challenges in India: The Pocket UPI Answer
Regardless of the fast progress of digital funds in India, customers wrestle with managing UPI transactions throughout platforms and financial institution accounts. A few of these points embody cluttered financial institution statements, safety dangers, expense monitoring difficulties & fee delays.
MobiKwik addresses these challenges by means of a sequence of participating and witty creatives throughout Digital and Social platforms. All through the marketing campaign, the model goals to focus on real-world conditions the place digital funds are made and why Pocket UPI is the smarter selection. Customers could make UPI transactions with out immediately linking their Financial institution accounts, considerably decreasing fraud threat. They will hold financial institution statements clutter-free by routing funds by means of their Pocket UPI stability. The product allows higher management over month-to-month spending by permitting customers to load particular quantities into their account and use them as per their wants. Moreover, clients can expertise sooner, PIN-less transactions.
Saying the launch of the multi-media marketing campaign, Jaskaran Singh Kapany, Chief Advertising Officer at MobiKwik, stated, “As an organization, we’ve got been identified to introduce modern merchandise that simplify customers’ interplay with monetary companies. Pocket UPI is one such revolutionary product that simplifies UPI funds and provides large worth to probably the biggest product use case on this planet.”
“Jaideep’s relatable on-screen presence and authenticity make him the right face to convey the comfort of Pocket UPI to our tens of millions of customers. Pocket UPI actually is the smarter strategy to UPI,” he added.
The marketing campaign launched with a teaser posted by Ahlawat on his Instagram account on Could 16, 2025, creating intrigue round how his cop character would deal with digital fee problems and noticed tongue-in-cheek engagement by many celebs.
The primary movie launched right this moment showcases how small every day transactions can result in cluttered financial institution statements, positioning Pocket UPI as the answer for sustaining cleaner monetary data.
Hyperlink to the Movie: Click on Right here
Upcoming movies will showcase safe enhanced safety, PIN-less funds & improved budgeting management and will likely be launched quickly on the corporate’s and actor’s social platforms.
Credit:
MobiKwik Advertising Workforce
CMO: Jaskaran Singh Kapany
Affiliate Vice President: Shishir Kataria
About MobiKwik
One MobiKwik Methods Ltd. (MobiKwik) is India’s largest digital pockets that provides a variety of funds and monetary merchandise to each customers and retailers.
The Firm, based by Bipin Preet Singh and Upasana Taku in 2009, right this moment gives varied fee merchandise similar to MobiKwik Pockets, UPI, Pocket UPI, and Zaakpay (fee gateway), serving 172 Mn+ registered customers and 4.5 Mn+ retailers. The Firm has expanded into the distribution of monetary merchandise starting from credit score (MobiKwik ZIP, ZIP EMI), financial savings & funding (Mounted Deposits, Mutual Funds, Digital Gold, Lens.AI), and insurance coverage merchandise on its platform.
In line with the RedSeer Report, as of Fiscal 2023, MobiKwik had the fourth-highest person base in India by way of whole registered customers on the platform. MobiKwik was termed as one of many main digital monetary product and companies platforms in India by registered customers. MobiKwik is the biggest digital pockets in India with a 23% market share of the PPI pockets gross transaction worth (GTV) as of November 2024.
Media contact:
Diksha, [email protected]
Photograph: https://mma.prnewswire.com/media/2690709/MobiKwik_Launches_Pocket_UPI.jpg
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