India’s Mahindra and Mahindra mentioned on Saturday it will rename its newest electrical automobile, a big transfer after aviation market chief IndiGo sued the automaker to be used of its name signal and extensively used model title “6E”.
Whereas trademark infringement instances are widespread in India, authorized disputes between huge publicly traded firms have been uncommon. IndiGo, India’s largest airline, sued Mahindra within the Delhi Excessive Court docket final week for trademark infringement over using “6E” in branding Mahindra’s newest electrical car as “BE 6e”.
Mahindra will rename the automobile “BE 6” however “the declare by IndiGo is baseless” and it’ll problem it throughout courtroom proceedings, the automaker mentioned in an announcement.
“We additionally discover it unseemly that two massive, Indian multinationals ought to interact in a distracting and pointless battle when in truth we needs to be championing one another’s progress and growth,” Mahindra mentioned.
IndiGo, which has a 60 % share of India’s home aviation sector, has used “6E” throughout all its branding for years, together with its co-branded bank cards and in-flight journal.
© Thomson Reuters 2024
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