LONDON, Might 22, 2025 /PRNewswire/ — HH International, the world’s main accountable advertising and marketing activation accomplice, at this time pronounces the launch of Nuevo – a purpose-built in-house inventive company constructed to bridge the hole between large model pondering and flawless execution at scale.
Because the strain on entrepreneurs intensifies and the tempo of change accelerates, manufacturers are demanding extra – sooner, smarter and with better influence. Nuevo delivers simply that: a inventive ecosystem constructed to remodel concepts into significant, measurable model experiences throughout touchpoints, channels and markets.
“At a time when advertising and marketing leaders need to adapt to fast-changing shopper calls for and the rising have to show ROI amidst financial uncertainty, Nuevo brings the velocity, agility and innovation required to unlock development and drive influence,” stated Kristian Elgey, Group CEO, HH International. “It’s a daring step in our journey – and a strong one for our purchasers.”
Backed by HH International’s 4,500 advertising and marketing activation specialists, Nuevo launches with entry to over 700 inventive and content material professionals and a mission to ship linked creativity – work that’s insight-driven, tech-enabled and purpose-built for at this time’s acutely aware shopper.
Constructed for contemporary advertising and marketing challenges, Nuevo operates round three core competencies:
- Inventive Intelligence – AI-powered insights and tendencies to tell smarter campaigns
- Inventive Applied sciences – Instruments and platforms that ship dynamic, linked shopper experiences
- Acutely aware Creativity – Producing significant inventive output to attach with at this time’s values-led customers
Main the company is President Clyde McKendrick, a seasoned strategist with over 25 years of world expertise at businesses together with Crispin Porter + Bogusky and TBWAChiatDay. Recognized for mixing sharp technique with cultural perception, McKendrick brings inventive firepower and innovation to steer a brand new method to international model activation.
“HH International’s scale, agility and entrepreneurial mindset make it the right house for this new form of company,” stated McKendrick. “Nuevo exists to make use of creativity to assist manufacturers transfer sooner, extra effectively and to be extra attentive to the quickly altering calls for of customers.”
“Designed to be versatile and responsive, Nuevo can assist purchasers to construct bespoke in-house inventive groups, put in place native market inventive hubs or function a lead company for model activation throughout markets and disciplines. Nuevo will ship linked options for purchasers as they face more and more complicated advertising and marketing provide chains. It’s a simplified approach of working with a strategic accomplice that has a monitor file in scale and effectivity to ship.”
About HH International
HH International is the worldwide chief in accountable advertising and marketing activation providers. Via creativity, expertise and experience, they join manufacturers to their clients throughout each channel and market to assist them obtain large influence for large concepts. With 4,500 specialists in each market and a thirty-year monitor file of success, they assist the most important manufacturers on the planet obtain stronger, extra accountable development. With an unmatched provide chain, a rising suite of tech instruments, market-leading creativity and strategic insights—they make their purchasers’ good concepts unmissable all over the place.
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