Semrush research indicators Quora’s important function within the AI-powered search journey
MUMBAI, India and MOUNTAIN VIEW, Calif., June 19, 2025 /PRNewswire/ — A brand new unbiased search visitors research from Semrush reveals that Quora is probably the most often cited area in Google’s AI Overviews. The discovering reinforces Quora’s long-standing popularity for high-quality, expert-driven content material—and indicators a serious alternative for advertisers.
As AI Overviews reshape the search expertise, thousands and thousands of customers are actually discovering Quora by AI-generated summaries and clicking by to proceed their analysis on the platform. For entrepreneurs, this creates a singular benefit: Quora Adverts assist manufacturers attain high-intent audiences on the precise second they’re searching for solutions.
“Even within the age of AI-generated content material, Quora stays a trusted supply for nuanced, human solutions—one thing each folks and algorithms nonetheless worth deeply,” stated Quora Chief Income Officer Vinay Pandey. “We’re seeing a shift in how discovery occurs and Quora is uniquely positioned to attach manufacturers with actual intent.”
Extra findings from the Semrush research counsel that AI search is just not a passing pattern—it’s a transformational shift.
In response to Semrush’s research:
- Quora is the #1 most-cited area in AI Overviews
- AI search visitors is projected to surpass conventional natural search by 2028
- Every AI search customer is price 4.4x greater than a standard customer
- Manufacturers that present up in trusted, cited sources like Quora are higher positioned for long-term visibility and income development
Quora’s efficiency in AI Overviews, paired with its native advert codecs like Promoted Solutions, makes it a must have channel for manufacturers trying to future-proof their advertising methods. By inserting high-quality, long-form content material immediately inside related conversations, Quora allows advertisers to achieve customers in context and on the precise second they’re actively searching for info—a robust mixture within the evolving world of AI-powered discovery.
For extra info on promoting alternatives with Quora, go to https://enterprise.quora.com/sources/semrush-research-shows-quora-cited-most-in-google-ai-overviews/
About Quora
Quora is a number one knowledge-sharing platform the place folks can ask questions, share insights, and discover various views. With over 400 million month-to-month distinctive guests, Quora connects folks with the perfect solutions to their questions.
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